Lifetime warranty e-commerce brand
Launch a direct-to-consumer e-commerce brand with a lifetime warranty as the unique value proposition, modeled after Shady Rays sunglasses. Source high-margin products cheaply from China (e.g., sunglasses at $1.50, sandals at $3) and sell at premium prices ($50-80). Offer lifetime replacement even if lost. Most customers never file claims, and strategic friction in the claims process further reduces costs. Works for sunglasses, sandals, watches, rings, or handbags -- any high-margin product people commonly lose or break.
Startup Budget
$5K – $50K
Difficulty
Intermediate
Business Type
Online
Location
Online Only
Time Commitment
Full-time
Revenue Potential
$10000-100000/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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