Viral loss-leader t-shirt brand with upsell model
Create a polarizing, message-driven t-shirt design and sell or give it away at near break-even ($5) in public or online as a loss leader. Drive customers to a website where they buy higher-margin designs for $20-$30. The example cited is 'God is Dope', which started by selling $5 shirts on the streets of Atlanta and built a thriving online brand from there.
Startup Budget
$500 – $2K
Difficulty
Beginner
Business Type
Hybrid
Location
Anywhere
Time Commitment
Full-time
Revenue Potential
$5000-$50000/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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