Digital product funnel as a customer acquisition tool for service businesses
Use a low-cost digital product ($30-$79 guide or template) as a top-of-funnel lead magnet that you sell at break-even through paid ads. The real money comes from the customer list you build. Once you have 3,000 buyers in a niche (e.g. roofers, new moms), upsell them higher-ticket services, software, courses, or consulting. This is the ClickFunnels/Russell Brunson model: sell a cheap book to acquire customers, then monetize the backend with premium offerings.
Startup Budget
$500 – $5K
Difficulty
Advanced
Business Type
Online
Location
Online Only
Time Commitment
Full-time
Revenue Potential
$10000-$100000/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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