Premium digital product business using 'it's not cheap' ad framework
Instead of selling cheap $30 digital products, charge 10x more ($300+) for premium digital guides or courses in high-pain niches like baby sleep consulting or fitness. Use the 'it's not cheap because X' ad copy framework that DTC brands use for physical products. The key insight is that digital products have zero COGS, so a $300 PDF about getting your baby to sleep through the night sells when positioned against the cost of sleep deprivation and the alternative $3,000 consultant.
Startup Budget
$500 – $5K
Difficulty
Intermediate
Business Type
Online
Location
Online Only
Time Commitment
Full-time
Revenue Potential
$10000-$50000/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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