Tarahumara Endurance Drink (Chia Seed Energy Mix)

Powdered drink mix based on the Tarahumara runners' traditional recipe from Born to Run - chia seeds, honey, lime juice, and water. Sold as packets you mix into a water bottle. Marketed with the story of Mexican ultra-runners who have used this for thousands of years to run hundreds of miles.

Startup Budget

$5K – $50K

Difficulty

Intermediate

Business Type

Hybrid

Location

Online Only

Time Commitment

Full-time

Revenue Potential

$1M+/year

Skills Needed

product developmente-commercemarketingfood manufacturingCPG

Watch the Full Breakdown

Tarahumara Endurance Drink (Chia Seed Energy Mix) — YouTube thumbnail

Watch on YouTube — Chris Koerner

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