Meme-Based Consumer Brand (67 Water Model)
Build a consumer product brand by capitalizing on a viral cultural moment or meme. Overtime created 67 Water from a meme, launching the entire product in just 8 weeks. They chose water because it was easy to manufacture without extensive R&D. Key strategies: pick a simple product, leverage existing cultural momentum, build community (41K waitlist), start distribution in a less competitive market rather than LA/NYC, and do grassroots customer development at bodegas and gas stations.
Startup Budget
$5K – $50K
Difficulty
Intermediate
Business Type
Hybrid
Location
Urban
Time Commitment
Full-time
Revenue Potential
$50K-$5M+/year. 67 Water sold tens of thousands of units and became one of the most followed water brands.
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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