Scratch-and-Sniff Direct Mail for Candles
A candle marketing strategy using scratch-and-sniff postcards sent via direct mail to solve the problem of selling smell over the internet. Partner with companies already spending heavily on direct mail (like real estate firms) to co-brand and share postcard space, reducing costs by up to 80%. Include QR codes for frictionless Apple Pay ordering, especially effective for subscription candle businesses during Q4 gifting season.
Startup Budget
$1K – $10K
Difficulty
Intermediate
Business Type
Hybrid
Location
Anywhere
Time Commitment
Part-time
Revenue Potential
$5000+/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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