Form Factor Product Innovation
Take an existing popular product category (caffeine, protein, creatine, toothpaste) and change its form factor to create a new brand. Examples: TryCreate turned creatine powder into gummies, Run Gum sells caffeinated gum for runners ($28M in sales), Bites turned toothpaste into chewables, Neurogum sells caffeinated gum. Find a co-packer on ThomasNet, specify your formula modification, and launch a DTC brand. No need to invent something new.
Startup Budget
$5K – $50K
Difficulty
Intermediate
Business Type
Online
Location
Online Only
Time Commitment
Full-time
Revenue Potential
$20000+/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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