Unauthorized Online Reselling of Cult Brand Products

Buy products from a popular brick-and-mortar retail brand that doesn't sell online (like Buc-ee's gas station in Texas) and resell them through your own e-commerce store using the First Sale Doctrine for legal protection. Started with $3,000 in snack inventory and a Shopify-style website, did almost $200,000 in the first 30-45 days after going viral through press coverage, and now does millions per year with 10-20% net profit margins and 30-70% annual growth.

Startup Budget

$3K – $5K

Difficulty

Intermediate

Business Type

Hybrid

Location

Anywhere

Time Commitment

Full-time

Revenue Potential

$50000+/month

Skills Needed

e-commerceproduct photographycold emailingPR outreachlogisticsinventory managementshipping

Watch the Full Breakdown

Unauthorized Online Reselling of Cult Brand Products — YouTube thumbnail

Watch on YouTube — Chris Koerner

Related Hybrid Intermediate Ideas