Direct Booking STR Brand on Instagram
Build a strong Instagram brand and following around a short-term rental property to drive direct bookings and reduce dependency on Airbnb. Isaac grew to 150,000 followers and achieved 80% direct booking rate (vs. through Airbnb). The Instagram following was valued at approximately $2M when the property sold, as buyers saw it as a distribution channel for expansion.
Startup Budget
$5K – $50K
Difficulty
Intermediate
Business Type
Online
Location
Online Only
Time Commitment
Part-time
Revenue Potential
$20000+/month
Skills Needed
Watch the Full Breakdown
Watch on YouTube — Chris Koerner
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